CBC is genius

So awesome to see a TV station that not only cares about ratings and revenue but also quality. Let's hope this will be a trend.

CBC-TV fine-tunes rating system - Guy Dixon, The Globe and Mail

"Known as PARC and detailed in a recent memo from CBC-TV executive vice-president Richard Stursberg to staff, the system gives all CBC shows a target number for their public value (P), expected audience (A), estimated revenues (R) and costs (C).

Public value is measured two ways: Shows are given a number on a 1-to-5 scale for their relative distinctiveness, and then audiences are surveyed to measure the shows' quality, Stursberg explained in an interview yesterday. He said this wasn't a response to any pressure from Ottawa to be more accountable but was a system he imposed to clarify the public broadcaster's goals in relation to its individual shows."